One of the biggest threats facing the watch industry is the proliferation of fakes and replicas. Truth be told, some very good fakes and replicas can be found these days. However, watch brands are stepping up to the challenge and are looking at ways to incorporate technologies to make their watches difficult or impossible to copy. One such brand is Carl F. Bucherer and we will be finding out the technologies it employs to make its watches harder to copy. Speaking of fake watches, we also interview The FakeWatchBuster, a vigilante on Instagram who busts users and their fake watches. Elsewhere, we take a look at De Bethune’s DB29 Maxichrono Tourbillon, Seiko’s Astron Solar GPS watch, and offer our verdict on SevenFriday’s popular “P series” watches.
1. The Most Common Fake Watches & Other Stories From The FakeWatchBuster
SevenFriday’s creator, Daniel Niederer, was a bit tired of the typically stuffy and rigid way the watch business approached design, as well as the way that it marketed watches. A former luxury watch distributor, Niederer shared with me that he sensed a number of the watch industry’s gross profits on their goods were out of line with production expenses, as well as consumer expectations. He also hated how the brands he helped market were stuck (literally) the same old designs and advertising practices. Seeing a lot of space for change and improvement, for Daniel, the only solution was do it himself.Starting SevenFriday–as it is to start any new business–was a bet. SevenFriday noticed that lots of the traditional Swiss watch manufacturers had totally abandoned this price section, which makes it open for others, such as the Japanese to enter. The Japanese did enter it, but a number of the high-end (although not the highest-end) Japanese watches have been oddly designed, despite being of a high quality and a good value for its money.SevenFriday as a watch firm was really about being an experiment of if one can successfully combine the efficiency of Japanese motions and Asian production together with the refinement of European design. With such a polarizing industrial look, the introduction SevenFriday collection could have been a success or a complete failure. What SevenFriday was intent on doing was blending a conventional wholesale business model together with the ability for customers to buy directly from the new online.
If you love watches and you are an avid Instagram user, you might have heard of the The Fake Watch Buster, a man who goes around busting users on Instagram with fake watches. While this all seems like harmless fun, the bigger issue at hand here is how fake watches are becoming increasingly common. What is also worrying, is some people’s nonchalant attitude towards such watches. Find out some tips on how to spot fake watches and also what motivates him to do what he does.
2. De Bethune DB29 Maxichrono Tourbillon Watch Hands-On
To succeed in the world of horology amongst so many other competitors, one key ingredient is to have a style that is distinctively yours. Few brands can say that they have achieved that, but I count De Bethune as one of them. While they are more famous for their avant-garde designs, the DB29 Maxichrono Tourbillon still has something about it that screams that it is from the workshops of De Bethune. Maybe it is its five centrally-mounted hands that offers both time-telling and a simple-to-use 24-hour chronograph?
3. Seiko Astron Solar GPS Watch Review
If you travel very frequently and often find yourself in different time zones, the Seiko Astron Solar GPS is your perfect traveling companion. What’s unique about it is that it uses GPS to accurately determine its location and then adjust its time. What’s more, it is perfectly capable of recognizing all 39 time zones in the world and can even automatically adjust for daylight saving time. Find out what it is like to use this high-tech watch for traveling.
4. Explaining What Watch Water Resistance Ratings Mean
If you do not already know, the water resistance figures on your watch do not mean exactly what you think they mean. For example, if your watch says its water resistant to 30 meters it does not actually mean it can go up to 30 meters deep underwater. In fact, if your watch has a water resistance rating of 30 meters or even 50 meters, we recommend that you try not to get it wet at all. Find out why and what the various water resistance ratings mean in this article.
5. SevenFriday Watches Review: P1, P2, P3 Models
Ask any watch lover about SevenFriday and they seem to either love it or hate it. The brand seems to draw very polarizing opinions. That said, they have been relatively successful. So much so, that in just a few years, they have pretty much created their own market, which is pretty impressive. Much of this has to do with the striking designs and relative affordability. Here, we take a look at the P1, P2 and P3 models and offer our take on the watches and also discuss about this new market that the company has created.
6. Bexei Watches: Some Of The Finest In The World & Made In Hungary
Some places are just synonymous with fine-watchmaking. Le Locle, Vallee de Joux and Glasshute are just some places and regions that come to mind. What about Budapest, Hungary? Indeed, what about it? It just so happens that our Contributing Editior, David Bredan, is from Hungary, and in the past year he has been visiting Aaron Becsei of Bexei watches to learn more about his watches and his craft. And in this time, David has become adamant that the watches that Aaron produces are comparable to any made by the big Swiss names. Read on to find out if this is really true.
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